"Diritto al Compleanno" (Birthday Right) is a service made for children in Milan that invites people to make a donation to give a happy day to a child with economical difficulties. This service is supported by Comune di Milano and Jesurum Lab Agency.


The identity of the service has been rebranded. The new logo is "Balonin", which refers to the word balloon written with the local dialect. The icons have been designed with one line which is inspired by the font's characteristics. The color is out of register like children's draws.


After the establishment of the graphic language, institutional and parties applications have been created to support the service. Digital, multimedia and paper artefacts have been designed to complete the communication system.


The whole project is described in the thesis book, realized for the final exam and graduation at Politecnico di Milano.