Brand identity project for an important company in the fruit and vegetable sector in the Milan area.

The logo is composed of a geometric character with soft lines that makes the logo modern, "playful" but at the same time linear and elegant. The "G" immediately recalls a fruit, for the presence of the leaves and the colors chosen and the monogram increases the recognizability of the brand and offers the possibility to create identifiable content.

It's a project that has been developed at 360 degrees, so the different applications useful to the company have been developed, from brand stationary to packaging, arriving to the website.